10 Steps to Go from Idea to Functional Business

Functional Business

Developing a business idea or listing down come creative plans isn’t enough to run a successful business. You have to take steps forward before anyone else does! The successful journey from having a basic idea in mind to putting it to life as a functional business is what makes one an entrepreneur.

Sometimes, people have several business ideas in mind, but they don’t know the workflow ahead. Workflow is crucial when turning a plan into reality. One minor loophole during the process can make other efforts go futile.

Some Important Steps to Increase Functional Business

For instance, an entrepreneur has to get in touch with more than one supplier as a first-timer. They have to carry out a careful analysis as to which one offers the best price and other perks.

They also have to decide on a nearby geographical location to set up the business near the supplier. There are many such factors involved in making a functional business more than just an idea or concept. All this doesn’t happen overnight.

In fact, many fail even with prolonged efforts because they don’t learn from their mistakes. Starting with a clear plan and workflow is the best way to avoid mistakes that can cost you a fortune!

We have gathered ten essential tips to guide you in executing your plans with the proper flow. You can look into these as a beginner and a newly growing business! (An additional point when you are doing to start your business makes sure that you go for Delaware certificate of good standing as this will help you in the future.

1.      Brainstorm Innovations.

The foremost step to making your plans turn practical is to realize the true goal behind them. The primary objective of a business is to solve a problem for the target audience via innovation.

Microsoft solved the problem by making a user-friendly interface for the computer; Facebook linked people from different backgrounds, while Coca-Cola gave the non-bear fans a cool summer drink.

All these brands did develop an aesthetic and brand identity for themselves, but first, they solved an issue. You must identify a lack in society and promise your audience to fulfill it.

This process is the core of product development and puts a strong foundation on your functional business. People can remember your brand even if you don’t do this, and you can have an excellent brand identity.

However, such fame won’t be long-lasting, and people will soon get bored. On the flip side, it also largely depends on the industry of your business. Some industries can work with only a brand name. Some such examples are Kid’s biscuits, ice-cream brands, and luxury clothing. Moreover, when you are

2.      Marketing and Reaching the Audience.

Whether it’s an e-brand or a physical business, marketing is a necessity. Your ultimate goal is reaching the audience. If that isn’t met, all your effort concerning product development can go to waste.

Moreover, in the current competitive scenario, every business has to work harder to make itself remembered. You don’t only have to reach an audience but also leave an impression. Hence, your primary goal should be to get the target market first.

Here are tips on how you to reach the target market and leave an impression:

  • Make use of social media to engage your existing audience
  • Focus on how to get more website traffic
  • Don’t stick to just one strategy. You can use text messages, ads, and social media simultaneously!
  • Cut down waste marketing in non-target markets
  • Use google marketing tools like AdWords and Google My Business
  • Talk to the customers, take surveys and interviews

3.      Carry Out Practical Steps.

All the plans you have laid out need to be implemented as soon as possible. You likely lose the passion for some of them when you plan for too long! So make it all happen while you are energetic enough and while it’s the season.

Make sure to carry out your plan in the ‘demand’ season. If you are starting an ice cream brand, begin in the summer. Vice versa, if you are dealing with software, there might be a specific demand season. Secondly, try to come into contact with the relevant people.

4.      Plan Out Your Business Model – Set Goals

Making a framework could’ve been the foremost step if the article’s title was ‘how to start a functional business successfully’. We say this because laying out a framework is the most crucial step business owners are careless about.

If you don’t have anything in writing, you won’t know what to do after completing one step of the process and moving ahead. Therefore, make sure you have everything not only listed down in a sequence but laid out as a proper framework.

Some tips for making a practical framework are following:

  • Divide each step into goals
  • Your goals should reflect the overall pathway of the functional business
  • Be concise but clear, your objectives should be clear, but any third person should also be able to understand what you aim for.
  • Check or tick mark whatever is done and what’s not.

5.      Take Advice from Seniors.

It is always a great idea to calculate your risks beforehand. You can survive better in any field (be it business, finance, or marketing) if you have an insight into the past. Before you start putting your ideas into a functional business plan, you need to research.

6.      Cost Structure and How to Finance It.

Deciding on how to finance your business is one of the most crucial plans you have to make for your business. So if you think you can start a business with your savings, it depends on how much your savings are.

However, if you want to be growing your business only via retained earnings, maybe you should reconsider. A business needs to finance itself through more sources than its sales. Put, if you wish to grow, your savings aren’t enough.

You have to budget what worth of sale you are likely to make. It would be best if you thought of a real-world scenario for your idea to become a functional business. Consider options like microfinance, small-interest bank loans, or reaching out to small-scale investors.

Some valuable ideas for impressing investors can be:

  • Make pitch decks and presentations
  • Have a proper framework for your business
  • Focus on how you will tell the investors about a growth strategy
  • Your plan should account for any uncertainties (e.g. inflation, rising raw material prices.

7.      Look for Loopholes.

You and your team are humans, prone to errors. There is always a chance that some of your team members overlooked some details. You always need to review the plans your business has made. Not only the goals but the presentations and pitch decks as well.

Your plan to attract investors should look as solid as it is! Thus, audit and review before moving into the functional business stage.

8.      Start by Launching the Prototype.

It is always best to test the uncertain market effects on a prototype product or service. You can predict the most likely circumstances and make a budget, but you can never know for sure.

It takes a bit of a high cost to invest separately on prototypes, and the results might be disappointing. However, it may save you from the vast losses that an actual product launch could have bought.

At the same time, launching the prototype in the perfect target market is essential. Launching the prototype in the wrong market can lead to much hard work and wasted money!

9.      Developing Connections with suppliers, distributors, and retailers – Make Things Accessible.

This step is essential for supply businesses or distributors. It would be best if you stayed in touch with the suppliers, distributors, and sellers working with you in the future.

Reminding them of your project is the only way of keeping them tied to your plan. Otherwise, they might find better alternatives and move ahead.

10.  Consistency.

Consistency is the key ingredient of entrepreneurship. You have to stay consistent on your goals no matter what. After all, you didn’t make all those pitch decks, investment plans, and frameworks to give up on a dream!

Even if it doesn’t turn out profitable in the first go, look for improvements and where you made loopholes rather than quitting. Remember, you can’t get a successful functional business without some ups and downs!


Make sure your business plans are solid and there are no mistakes left. These tips will surely help you grow your career. However, keep in mind that following a plan blindly without reconsidering each step is foolishness! You always have room for improvement.

Author Bio: Sarah Goldberg is an experienced content writer who has an education in business administration. She has been writing and training SEO for around 10 years now and is proficient in the field. Moreover, she has a personal interest in advising business organizations and developing strategies for businesses. She also has knowledge of the latest Google SEO ranking factors and makes her content align with them.

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