After the Covid pandemic, there has been a massive rise in the number of B2B eCommerce business. Statista says that e-retail sales surpassed over 4.2 trillion dollars in 2020. And these figures are more than a year ago. But the point is, whether you are a B2B eCommerce Business or B2C, eCommerce is the way forward.
For a successful B2B eCommerce business in 2022, you should keep your eyes open to changing trends. You can get business news from fox business on Spectrum Select Package and also get valuable insights by reading articles on Business Insider and Forbes. There is a ton of content on digital marketing and eCommerce on these platforms. Also, following the tips in this article can help you significantly with the digital marketing aspect.
There Are Some Helpful Points for Success B2B eCommerce Business
Making Your Website User-Friendly
The more user-friendly your website is, the better it is for your business. It may sound very obvious but the problem is that a lot of businesses still suffer because of poor web design. You may have noticed that many websites work just fine when you are visiting from a computer. But when you visit them from a mobile device, the icons and design elements feel choppy. Keep in mind that more than half of the online customers are visiting you from mobile devices. So, it is best to make your website responsive.
Besides adjustments to different screen sizes, another thing you should focus on is the site’s loading time. A website that takes too long to load faces a higher bounce rate. Loading speeds and bounce rate are crucial aspects of technical SEO for any website. Therefore, it is best to optimize your loading speeds for mobile devices and PCs. You can check the performance of your site on Google Page Speed Insights. Green lights on Page Speed Insights are good for ranking your websites.
Lastly, you can make the checkout process easier for the customers. Providing multiple payment options is another thing you can do for the convenience of your customers.
Create Customer Personas
Creating a customer persona or identifying your target audience is crucial for effective B2B eCommerce Business marketing. If you do not know who your ideal customers are, you can end up marketing to the wrong audience. This can result in a wasted marketing budget. Therefore, it is important to create buyer personas for your potential customers. However, in B2B, you have a limited audience who would be interested in your services.
The best approach is to create multiple buyer personas and then start your targeted marketing campaigns.
Build a Marketing Funnel
When you have multiple buyer personas, it is easier to create a marketing funnel for content marketing. A marketing funnel is a customer-focused marketing model that focuses on every step of the customer’s journey. This approach is effective for SEO, paid promotions on search engines, and social media marketing.
The marketing funnel starts with Awareness as the first phase followed by Consideration and Conversion. Even after making the sales, you have two more phases of Loyalty and Advocacy. Thus, this approach will help you get more brand awareness, conversions, loyal customers, and good reviews. So, it is advisable to follow this model and get maximum return on your marketing efforts.
Use All Mediums of Digital Marketing
After tweaking your eCommerce site for optimum performance, creating buyer personas, and building a marketing funnel, start with your marketing campaign. Create and upload content on your website for SEO, keep your company’s social media updated, and run ads on search engines. Do not hold back when it comes to marketing on any of these platforms. Instead, build a mailing list for marketing, retargeting your existing customers and interested buyers. It is important to not spam their inboxes. Create lead magnets to expand your mailing list.
In addition to setting up marketing campaigns, it is best to set KPIs for marketing efforts on every platform. These KPIs help you see how well your marketing campaigns are performing and identify what works for you and what doesn’t. Also, keep modifying your campaign to optimize them for maximum results.
You can monitor the performance of your Google Ads and make adjustments. Similarly, you can modify your social media promotions too. Keep experimenting with the type of content for content marketing. Lastly, adjust your email marketing for maximum engagement.
For a successful B2B eCommerce business, you can start by making your sites user-friendly. Then you can work on making your buyer personas and marketing funnel. Finally, market your products on every platform and keep modifying your strategy.